The ecocrest© label was launched in 2006 with a great press conference at the Acquario di Genova, which was also attended by luxury companies (see invitation and initial presentation). The launch of the ecocrest© certification was initially supported and sponsored mainly by Centro Tessile Cotoniero e Abbigliamento SpA and BerBrand srl, but in the course of these years, many luxury companies and organisations in the field of environmental protection or related to sustainable management have accompanied the ecocrest© course in many countries.

The Centro Tessile Cotoniero ed Abbigliamento SpA, the only body authorised by the Oeko-Tex Association for research and testing in the field of Textile Ecology to issue the Oeko-Tex Standard 100 mark in Italy, supports the ecocrest© initiative and collaborates with the non-profit Fondazione Acquario di Genova Onlus to achieve higher product quality.

BerBrand s.r.l. collaborates with the non-profit Fondazione Acquario di Genova Onlus, supporting the ecocrest© certification programme. Furthermore, BerBrand s.r.l. participates in joint eco-solidarity programmes aimed at a more rational and sustainable management of marine resources with the involvement of local communities.